In a groundbreaking case study, affiliate marketing coach KJ Rocker demonstrated how leveraging Adsterra's traffic can yield an astonishing 360% return on investment (ROI) for an iGaming campaign. The study highlights the effectiveness of targeted advertising strategies and the potential for significant profits in the online gaming sector.
Key Takeaways
- Impressive ROI: Achieved a 360% return on investment.
- Effective Traffic Source: Utilized Adsterra for high-quality traffic.
- Targeted Campaign: Focused on the French market with a compelling offer.
- Optimized Strategy: Employed specific ad formats and targeting options for maximum impact.
Overview Of The Campaign
The campaign centered around the Play Regal CPL SO offer from the CPA network Yellana, which is an international iGaming platform that provides a wide array of live games. The campaign was specifically targeted at users in France, aiming to generate leads through effective advertising.
Campaign Preparation
Rocker began the campaign with modest expectations, anticipating a steady but unspectacular return. However, he was pleasantly surprised by the rapid approval of his campaign and the subsequent results. The strategy involved purchasing quality traffic from Adsterra, known for its high volume and effective ad formats.
Traffic Source And Ad Formats
Adsterra's unique advertising layouts, particularly the In-Page Push and Social Bar formats, were instrumental in achieving high click-through rates. Rocker had prior experience with Adsterra, which facilitated a smoother campaign setup. He selected France as the target geo, set a CPA pricing model, and opted for a budget-friendly testing phase.
Campaign Execution
Rocker's execution involved several key steps:
- Campaign Setup: Created a campaign with a focus on all traffic types and a budget of $50.
- Targeting Options: Left targeting unspecified to maximize exposure.
- Ad Selection: Chose a limited number of ad pieces to maintain focus and optimize performance.
- Monitoring Results: Closely analyzed daily and weekly statistics to gauge performance.
Results And Analysis
The campaign yielded impressive results, with a total of 94 conversions and 4,585 clicks. Key findings included:
- Best Performing Days: Wednesdays and Sundays recorded the highest clicks and conversions.
- Peak Click Times: The highest number of clicks occurred between 9 AM and 11 AM.
- Conversion Rates: The overall conversion rate reached 2.05%, with the highest rate of 3.73% occurring between 1 PM and 2 PM.
Financial Overview
- Total Revenue: $1,316
- Advertising Expenses: $286.10
- Net Profit: $1,029.90
The campaign's success was attributed to the abundant traffic from Adsterra, which translated into leads and significant profits for Rocker. Each lead generated brought in $14 from Yellana, showcasing the potential for high earnings in CPA marketing.
Conclusion
This case study serves as a testament to the power of strategic advertising in the iGaming industry. By partnering with Adsterra and utilizing effective traffic sources, marketers can achieve remarkable returns on investment. Rocker's success story encourages others to explore CPA marketing opportunities with Adsterra and Yellana, highlighting the lucrative potential of this sector.
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